The Client:
Haus
The alcohol industry has remained largely unchanged for decades—ruled by large companies focused on profits. Haus was founded in 2019, positioning itself as a new brand of alcohol targeting millennials, infused with natural ingredients to help you avoid a hangover.
“Elizabeth is a superstar. Her organizational skills, passion for email marketing, attention to detail and excellent communication hugely impacted our work at Haus. I was looking for someone with deep Klaviyo expertise, email marketing DTC knowledge and a strategic mindset. After a week of working with her, I didn't have to worry about email implementation anymore as I 100% trusted her. Every project she worked on was done with speed and quality.”
- Simona Ioannoni, Sr. Lifecycle Marketing Manager at Haus
★★★★★
The Need
In 2021, the e-commerce company had grown to 50 employees, with a marketing team of 7. They recognized the power of email—it was working for them—but the team didn’t have time to leverage Klaviyo to its highest potential. They had an email pop-up and Welcome Flow, but needed an expert to help them identify how to optimize their entire email channel.
The Opportunity
Their existing website pop-up only presented itself when someone was leaving the site, often called an Exit Intent pop. I changed the logic and rules to be a timed pop-up focused on email acquisition and recommended a redesign to add product imagery. Through an audit, I also uncovered their Welcome email was outdated and showcasing their least popular flavors, making a sale less enticing for new customers.
The Result
With a renewed focus on email marketing, we increased their email acquisition from 0.2% to 2.2%, above the industry average. This was done without having to include a promotion or discount that would cut into sales revenue. The overhaul of their email logic, flow, and automations increased the likelihood of a website visitor becoming a first-time customer and retaining their existing customer base.
