Holiday Email Marketing Playbook
An email marketing guide to Black Friday, Cyber Monday and the Christmas holiday. This strategy download includes:
Promotion do’s and dont’s.
List growth tactics for your email and SMS lists.
Holiday Flow/Automation tactics.
Friction-reducing Klaviyo Flow must-haves.
Important email send dates, including resend strategies.
Klaviyo-specific tips throughout the deck.
An email marketing guide to Black Friday, Cyber Monday and the Christmas holiday. This strategy download includes:
Promotion do’s and dont’s.
List growth tactics for your email and SMS lists.
Holiday Flow/Automation tactics.
Friction-reducing Klaviyo Flow must-haves.
Important email send dates, including resend strategies.
Klaviyo-specific tips throughout the deck.
An email marketing guide to Black Friday, Cyber Monday and the Christmas holiday. This strategy download includes:
Promotion do’s and dont’s.
List growth tactics for your email and SMS lists.
Holiday Flow/Automation tactics.
Friction-reducing Klaviyo Flow must-haves.
Important email send dates, including resend strategies.
Klaviyo-specific tips throughout the deck.
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• A marketer with at least 2 years of experience, and entry-level Klaviyo knowledge
• Ecommerce stores using Shopify
•. Small teams that want to optimize their email program for the holidays, and manage the execution in-house.
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• This is an ongoing Q4 effort
• I recommend starting project management in September so your creative team is not overwhelmed, and instead they are ahead of the game.
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• 13 page PDF document. Read our refund policy here.
• Here is a breakdown of the guide:
• Promotion Do’s and Dont’s
• Email List Growth
• SMS List Growth
• Holiday Abandoned Checkout
• Holiday Welcome Email
• Browse Abandonment Flow
• Added to Cart Flow
• Important Email Send Days - November
• Important Email Send Days - December
• About me